HIGHLIGHTS
- who: Rakesh Kumar et al. from the School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, School of Business and Management, Christ (Deemed to be University) NCR Campus, Institute of Business Management, GLA University, Mathura, India have published the research: Modeling Environmentally Conscious Purchase Behavior: Examining the Role of Ethical Obligation and Green Self-Identity, in the Journal: Sustainability 2023, 15, 6426. of /2023/
- what: This study aims to investigate consumer towards environment-friendly products using Ajzen`s theory of planned as a theoretical model. Both ethical obligation and green self-identity have . . .
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