HIGHLIGHTS
- who: Pranshu from the School of Business, Galgotias University have published the research: International Journal for Multidisciplinary Research (IJFMR), in the Journal: (JOURNAL)
- what: This research shows a few characteristics of social media advertising and how they affect consumers` intention to purchase. The review was collected from different parts of the research which has been carried out. 4.The data from the survey shows almost 60% of the respondents follow brands on Social Media.
SUMMARY
A type of digital advertisement known as social media advertising has emerged as one of the . . .
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