HIGHLIGHTS
SUMMARY
More specifically, when deciding to participate in public initiatives that promote the adoption of environmentally friendly managing practices, farmers tend to consider the financial incentive level or economic compensation to offset the opportunity cost and transaction costs of a more sustainable farming system (Liu et_al 2018). Little is known about the way in which the perceived level of transaction costs by farmers can influence their attitudes toward AECMs and their decision to participate in them. The authors focus on private transaction costs as the aim of the analysis is to explore the perceptions of . . .
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