Success factors of change management for the implementation of a new crm software in sales department of a medical technology company

HIGHLIGHTS

  • who: - Change Management and colleagues from the Department of a Company University of Applied Sciences, Berlin, Germany have published the research: Success Factors of Change Management for the Implementation of a New CRM Software in Sales Department of a Medical Technology Company, in the Journal: (JOURNAL)
  • what: The aim of this research is to investigate which success factors can be derived in the context of for the software implementation of a company at a location in Germany. In the context of the research, the 8-step model of the change process according to Kotter is . . .

     

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