HIGHLIGHTS
- who: Valentina Pini from the Department of General Psychology, University of Padova, Padua, Italy have published the research: Augmented grocery shopping: fostering healthier food purchases through AR, in the Journal: Nutritional value
- what: In this experiment the authors investigated the effects of delivering nutritional information using AR technology on food choices. This work highlights how AR can be exploited to bring to the foreground information that would otherwise be hard to spot thereby increasing the consumer`s awareness of the overall characteristics of the product. Below, the authors report the main research investigating the impact . . .
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