HIGHLIGHTS
- who: Perceived value and colleagues from the Department of Economics and Management Science, Moulay Ismail University, Department of Business Organization and Marketing, University of Vigo, Vigo, Spain have published the Article: Precursors and outcomes of satisfaction of fair trade coffee consumers, in the Journal: (JOURNAL)
- what: The analysis conducted differs substantially from those of conventionally traded coffee as social and emotional factors were considered along with utilitarian factors. The research proposes an integrated model of consumer satisfaction including both variables of cognitive perception and social and emotional perceptions. The second major contribution is the investigation . . .
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