HIGHLIGHTS
- who: Value Coreation Behaviour and colleagues from the University of Putra Bangsa, Indonesia1) University of International and Economics, Beijing2) have published the research: MATRIK:, in the Journal: (JOURNAL)
- what: This study proposes value co-creation as a customer relationship model in creating customer retention. This research has proven practically and theoretically the role of VCB in the mechanism of maintaining long-term customer relationships with companies either directly or through mediation of customer loyalty. While contributing academically, this research provides significant novelty to marketing studies, especially towards the development of customer behavior.
- how . . .
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