HIGHLIGHTS
- who: Microsoft Office User from the Department of Business Management Studies of the NMA University, Myanmar have published the research: How Culture Authenticity Effect on of Domestic Travelers? (Case Study of Bagan Ancient City), in the Journal: (JOURNAL)
- what: The secondary objectives of this study are to examine the effect of cultural authenticity on the of local travelers to ancient Bagan city. Published by: This research conduct to address the following research objectives1. To achieve the research objectives, the descriptive analysis and multiple linear regression method was used in this research. The respective Cronbach alpha . . .
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