HIGHLIGHTS
- who: Christian Pangaribuan from the Sampoerna University, Jakarta, Indonesia have published the paper: JOURNAL OF BUSINESS, MANAGEMENT, AND SOCIAL STUDIES, in the Journal: (JOURNAL)
- what: The study aimed to analyze the relationships between price discounts impulsive purchasing behavior and perceived quality.
- how: The survey results were analyzed using the SmartPLS software and the analysis included all the variables used in this research framework.
- future: Future research could focus on specific e-commerce platforms that offer price discounts. Future studies can focus only on specific brand or type of product sold in . . .
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