Marketing tools for the digitalization of trade

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  • who: Krasyuk Irina et al. from the the Great StPetersburg Polytechnic University, Polytechnicheskaya St, , St. Petersburg, Russia have published the research work: Marketing tools for the digitalization of trade, in the Journal: (JOURNAL)
  • what: The research, theoretical and empirical methods of cognition were used in the work. The systematic approach is the basis of the research methodology, aimed at determining the current trends in the development of digitalization in the sphere of commodity circulation. To assess the effectiveness of healthy lifestyle, marketing studies were conducted to assess satisfaction with fitness services and determine consumer preferences . . .

     

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