HIGHLIGHTS
- who: ufeffJunweiufeff ufeffCaoufeff and collaborators from the The of Sydney have published the research: Influencing factors of usersu2019 shift to buying expensive virtual gifts in live streaming: Empirical evidence from China, in the Journal: (JOURNAL)
- what: One researcher conducted an experiment with consumers by building eight different shopping websites, and the results of the experiment pointed out that more product Frontiers in Psychology Research model and hypothesis Research model Based on social presence theory, this study proposes a model to investigate the factors that influence live streaming users to switch from buying cheap virtual gifts . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.