HIGHLIGHTS
SUMMARY
Jensen and Gerber argued for changes in science communication norms and practices, including adapting engagement approaches to audience needs, proactively ensuring the inclusion of marginalized or under-represented groups and continually refining practices by using insights from robust evaluations and audience research (also see Kennedy et_al, 2018 ). Of 18 3 of 1 3 of 19 Traditionalvisualization, visualization, cinematic visualization, andscientific scientific illustration areall all are al Traditional cinematic visualization, and illustration are Traditional visualization, cinematic visualization, and scientific illustration typesofofscience sciencecommunication, communication,but butwith withdistinct distinctintended intendedaudiences. audiences.Traditional Traditionalvisualvisual‐ types types of science . . .
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