HIGHLIGHTS
- who: E. J. Mitchell from the Nottingham Clinical Trials Unit, Applied Health Research Building, University, University of Nottingham, Nottingham , RD, UK have published the article: Value and engagement: what can clinical trials learn from techniques used in not-for-profit marketing?, in the Journal: (JOURNAL)
SUMMARY
Understanding what people value in clinical trials What happens if the authors consider a clinical trial as a service, or more precisely, as an experience people value? While the design and development of a clinical trial largely focuses on the science, the recruitment and retention of trial . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.