HIGHLIGHTS
SUMMARY
Faculty of Business and Economics, University of Antwerp, Prinsstraat 13, 2000 Antwerp, Belgium Faculty of Economics and Business Administration, Ghent University, Sint‑Pietersplein 7, 9000 Ghent, Belgium 2018; Parker et_al, 2019; Patel and amp; Chan, 2021; Pollack et_al, 2021; Villela et_al, 2021). As Moroz et_al, (2018, p 119) state: "CBCs are a distinct and readily identifiable set of businesses that epitomize the core aspects of social hybrid organizations… CBCs must publicly consider people, planet, and profit….".1 CBCs are a specific set of social hybrid firms (e_g, Branzei et_al, 2018; Gehman and amp; Grimes . . .
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