HIGHLIGHTS
- who: JEL L et al. from the WSB University in Poznau0144 , Powstau0144cu00f3w Wielkopolskich St, Poznau0144, Poland have published the Article: A N N A L E S, in the Journal: (JOURNAL)
- what: The article has been based on the desk research method, which is its limitation.
- future: It seems that it will be possible to talk about intelligent marketing in the near future. Future research should answer in particular the questions 1) Whether companies use digital marketing tools.
SUMMARY
The engagement of increasingly sophisticated digital tools and artificial_intelligence in . . .
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