Parasocial relationships on youtube reduce prejudice towards mental health issues

HIGHLIGHTS

  • who: Shaaba Lotun from the DepartmentUniversity of have published the research work: Parasocial relationships on YouTube reduce prejudice towards mental health issues, in the Journal: Scientific Reports Scientific Reports of 11/02/2022
  • what: More specifically, the findings suggest that the PSR strength the authors develop with non-fictional disclosing targets can result in lower explicit prejudice and intergroup anxiety.
  • future: Future research may benefit from incorporating an additional condition for which no PSR is created (e_g with an automated neutral voice). Future research should consider examining larger cohorts of participants over longer . . .

     

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