HIGHLIGHTS
- who: Yi Zhang from the Department of Marketing, Virginia Polytechnic Institute and State University, Pamplin Hall, Blacksburg, VA, United States have published the Article: Save near-expired food: Does a message to avoid food waste affect food purchase and household waste prevention behaviors?, in the Journal: (JOURNAL)
- what: By investigating the mediating role of moral satisfaction as the underlying mechanism for the first time, this research provides sciu00ad entific support for the use of such a message in encouraging pro-environmental behaviors. To fill these gaps in prior literature, the research investigates the effect of . . .
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