Fellow cows and conflicting farmers: public perceptions of dairy farming uncovered through frame analysis

HIGHLIGHTS

  • who: Jasmeet Kaler from the United Kingdom Harper Adams University have published the article: Fellow cows and conflicting farmers: Public perceptions of dairy farming uncovered through frame analysis, in the Journal: (JOURNAL)
  • how: The post-interview survey collecting sociodemographic and experiential data was conducted on a tablet using SurveyMonkey (Momentive Inc [].

SUMMARY

    Summary of frames Through conducting frame analysis on interviewee data, the authors established that when describing their perceptions of dairy farming, most data within scope focused on the cow, as the key actor in dairy farming, and the farmer . . .

     

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