Consumer response to food corporate social irresponsibility: food performance and company ethics irresponsibility

HIGHLIGHTS

• who: Weiping Yu and colleagues from the The Business School, Sichuan University, Chengdu, China have published the research work: Consumer Response to Food Corporate Social Irresponsibility: Food Performance and Company Ethics Irresponsibility, in the Journal: (JOURNAL)
• what: This study analyzes the consumer response to and by moral emotions. Based on the above analysis of existing research 7 of 17 and the inferred hypotheses of this study, the authors construct a mechanistic model of consumer response to food corporate social irresponsibility behavior, as shown in Figure 1. This study explores how gender regulates the emotional path . . .
  

   

  

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