The high level of message distribution and brand perception: a case study from pinduoduo

HIGHLIGHTS

• who: Hasee from the Department of, and Organizational Studies, Western University of Ontario, London, Canada have published the Article: The High Level of Message Distribution and Brand Perception: A Case Study from Pinduoduo, in the Journal: (JOURNAL)
• what: The research question in this paper was whether the high level of message distribution always leads to positive brand impressions.
• how: Using case study this paper proposes the relationship between brand image and the level of messages distribution and the recommendations for brand to maximize the impact of level of distribution to get in touch . . .
  

   

  

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