HIGHLIGHTS
- who: kishore k from the (UNIVERSITY) have published the article: International Journal for Multidisciplinary Research (IJFMR), in the Journal: (JOURNAL)
- what: This research Article aims to investigate the effectiveness of in influencing intentions and actual buying By leveraging secondary data and sources this study provides valuable insights into the impact of on and its implications for marketers and policymakers. By examining the existing literature and secondary data sources, this study seeks to uncover the underlying mechanisms through which consumer ethnocentrism influences consumer attitudes, purchase intentions, and buying behavior. The aims of this study are: 1 . . .
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