HIGHLIGHTS
SUMMARY
It represents the key concepts and competences necessary to develop place branding concepts within FUAs. This raises the question that formed the basis of the study: will these regions also be able to co-operate when it comes to branding a place as complex as a FUA? The topic of place branding in relation to FUAs still constitutes a niche within research from both FUA and place branding research perspectives. To understand in depth what the level of involvement of FUAs in building their own place brand really is and to find out what . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.