HIGHLIGHTS
SUMMARY
Service quality is the most crucial factor in improving educational quality in these competing countries to sustain innovation (Steppacher et_al, 2021; Kim et_al, 2022). Previous literature studies have discovered a positive relationship between service quality and innovative capabilities (Mulay and Khanna, 2020; Iqbal et_al, 2021; Steppacher et_al, 2021; Kim et_al, 2022). Despite providing all these infrastructures, a good and well-thought admission process is required to meet quality management standards and satisfy prospects (Agung Nugroho et_al, 2020; Prameswari et_al, 2020). Literature indicates that many studies have examined the role of innovative capabilities and quality . . .
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