HIGHLIGHTS
- who: Bradley Baker from the Management at Temple UniversityHis research interests include consumer behavior and digital have published the research: Non-Fungible Tokens: A Research Primer and Implications for Sport Management, in the Journal: (JOURNAL)
- what: The aim of this Article is to provide a primer on NFTs and their implications for sport management.
- future: Future Research Directions Adoption of NFTs by both sport organizations and sport consumers is a crucial part of unlocking their potential use.
SUMMARY
Non-fungible tokens (NFTs) rose to prominence on a wave of . . .
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