HIGHLIGHTS
- who: Frances Westley and collaborators from the Social Innovation Generation, University of Waterloo, Forest Ecology and Forest Management, Department of Environmental Sciences, Aquatic Ecology and Water Quality Management Group, Department of Environment have published the research work: From Scientific Speculation to Effective Adaptive Management: A case study of the role of social marketing in promoting novel restoration strategies for degraded dry lands, in the Journal: (JOURNAL)
- what: This Article focuses on the role of social marketing in particular the analysis of the motivations and capabilities of stakeholder groups in encouraging acceptance of an innovative experimental . . .
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