HIGHLIGHTS
- who: Marcel Huettermann from the School of and Law, Institute of, ZHAW Zurich University of Applied Sciences, Philadelphia, PA, United States have published the research work: Esports Fan Engagement: A Comparison of PC and Console Esports Team Fans, in the Journal: (JOURNAL)
- what: The aim of this study is to identify differences in how fans of PC and console based esports teams engage with esports teams. In the study , given the digital nature of esports and the strong online communities surrounding them, the authors focus on non-transactional behaviors. The exploratory nature of the study . . .
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