who: RakGun Hwang and MinKyung Lee from the Culture Business Department, Kyonggi University, Seoul, Korea have published the research work: Korean Fashion and Beauty Livestreaming Commerce before and after COVID-19, in the Journal: Businesses 2022, 2, 339-354. of 30/06/2021
what: From the perspective of live consumers in South Korea this study aimed to investigate the changes in consumer interest since the onset of the coronavirus disease 2019 (COVID-19) pandemic. More specifically, the authors aimed to analyze and compare Korean consumer perception structure on fashion and beauty channels, which are subcategories . . .
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