SUMMARY
In the tourism industry, conveying information clearly to consumers is crucial. The reliability test was carried out by calculating the alpha coefficient value of all variables and obtaining the results of all variables showing values above 0.60, which meant that all variables were reliable. Predictors: (Constant), Action (X4), Attention (X1), Interest (X2), Desire (X3) Dependent Variable: Tourist Interest (Y) Table 2 shows that the F test results, which tested the influence together, had an F estimate of 42,474 with a significant value of 0.000 smaller than 0.05. Overall, the independent variables in this . . .
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