who: Alcohol and colleagues from the Behaviour and Health Research Unit, University of Cambridge, Cambridge, UK, and RAND Europe have published the research: The Cognitive and Behavioural Impact of Alcohol Promoting and Alcohol Warning Advertisements: An Experimental Study, in the Journal: (JOURNAL)
what: This study investigated whether alcohol promoting and alcohol warning advertisements influence attitudes towards alcohol and alcohol seeking behaviour. The study is the first, to the knowledge , to assess the impact of alcohol warning advertisements explicitly aimed at reducing alcohol consumption and increasing negative attitudes towards excessive consumption.
how: The authors . . .
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