HIGHLIGHTS
- who: Younes Ben Said and collaborators from the Department of Industrial Pharmacy, Sechenov First Moscow State Medical University (Sechenov University), Genoa, Italy have published the paper: Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies, in the Journal: (JOURNAL)
- what: The aims of this research were as follows: to identify the prevalence of tools for the sales promotion techniques used in community pharmacies; and, to determine the most effective sales promotion tools that impact the most on the consumer's purchasing decision. Data obtained from the survey were coded and analyzed using . . .
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