HIGHLIGHTS
- who: Bhavya Rathna Kota et al. from the School of Construction Management Technology, Purdue University, West Lafayette, IN, USA have published the research: Exploring Generation Z’s Perceptions of Green Homes, in the Journal: Sustainability 2022, 10148 of /2022/
- what: Despite the increased interest, most green building research focuses on commercial buildings . This study explores green home (GH) purchasing intentions of the next generation of homebuyers, GenZ consumers, factoring in negative feelings, or barriers, and motivations identified by theories of the evolution and psychology of culture. This approach has been highly successful in explaining the . . .
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