Who made the paintings: artists or artificial intelligence? the effects of identity on liking and purchase intention

HIGHLIGHTS

• who: Li Gu and Yong Li from the Kansas State University, United States have published the Article: Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention, in the Journal: (JOURNAL)
• how: The authors conducted two studies to explore these questions in this study. Although the interaction of the author and the style was not significant the authors conducted a post-hoc analysis to verify the proposed H1c.
• future: The inclusion of characteristics such as this would add value to analyses in future studies. It is . . .
  

   

  

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