HIGHLIGHTS
- who: Bílková Renáta from the University have published the research: Digital marketing communication in the age of globalization, in the Journal: (JOURNAL)
- what: The aim of this article is to demonstrate the importance and relevance stages of the mapping customer decisionmaking process for better user experience and to segment users on the basis of their current intention to purchase goods. The research work is based mainly on the STDC framework which is used for strategic and content planning to adapt ads to the decision-making phase in which the customer is located. The . . .
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