HIGHLIGHTS
- who: Yan Yu from the University of Wyoming, United States have published the article: Embedded self-conceptualization and social learning in online social networking platforms, in the Journal: (JOURNAL)
- what: Bandura social learning theory, which is the main theoretical base of this research, provides a systemic framework for the investigation of individuals' learning and cognitive development in a social context. This study is focused on social learning. They logged onto Facebook at least once a day and showed excitement for the number of their online friends, demonstrating that the main motivation of being on Facebook . . .
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