Performance evaluation of green furniture brands in the marketing 4.0 period: an integrated mcdm approach

HIGHLIGHTS

  • who: Tuğba Yeğin and Muhammad Ikram from the Faculty of Economics and Administrative Sciences, Demir Celik Campus, Karabuk University, Karabuk, Turkey have published the research work: Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach, in the Journal: Sustainability 2022, 14, x FOR PEER REVIEW of 15/01/2022
  • what: With this study, the authors help green furniture brands to discover their shortcomings while providing them with the opportunity to evaluate themselves in the eyes of consumers. With the findings of the empirical analysis, the authors . . .

     

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