The potential of google analytics for tracking the reading behavior in web books

HIGHLIGHTS

  • who: Google et al. from the Department of Information and Library Studies, Faculty of Arts, Masaryk University, Brno, Czech Republic have published the article: The potential of Google Analytics for tracking the reading behavior in web books, in the Journal: (JOURNAL) of November/30,/2021
  • what: The aim of this paper is to introduce Analytics as format suitable for advanced tracking of reading behavior within web books set the metrics for measuring the reading behavior of web books and describe the first results of pilot study. This study demonstrated workable setup of metrics for measuring . . .

     

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