Analysis of strategies to increase user retention of fitness mobile apps during and after the covid-19 pandemic

HIGHLIGHTS

• who: Jae-Yoon Kwon and collaborators from the Department of Fitness MBA, Sangmyung University, Seoul, Korea have published the paper: Analysis of Strategies to Increase User Retention of Fitness Mobile Apps during and after the COVID-19 Pandemic, in the Journal: (JOURNAL) of 20/Nov/2020
• what: This phenomenon is likely to continue even after the COVID-19 pandemic and therefore this study aimed to investigate the importance of and satisfaction with a fitness app's functions according to consumers while using the fitness mobile app. Through this study the authors intended to provide data . . .
  

   

  

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