HIGHLIGHTS
- who: Judith Irene Maria De Groot from the University of Urbino Carlo Bo, Italy have published the article: The effectiveness of normative messages to decrease meat consumption: The superiority of dynamic normative messages framed as a loss, in the Journal: (JOURNAL)
- what: The aim of this study is to contribute the understanding of this effectiveness. Due to the stronger effect on behavioral change, this study focuses on descriptive normative messages only. Framing in this study refers to behavioral decision making through the context in which a choice is presented (Szmigin and Piacentini, 2018). In line . . .
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