HIGHLIGHTS
- who: Eva A. van Reijmersdal from the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, , NG Amsterdam, The Netherlands have published the Article: This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents, in the Journal: (JOURNAL)
- what: This study shows that had limited effects adolescents' as it only affected adolescents' understanding of persuasive intent did not mitigate but did increase memory. The aim of this study is to test whether sponsorship disclosure can activate adolescents' persuasion knowledge (i.e., recognition of brand placement as being advertising, understanding that brand placement has a . . .
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