HIGHLIGHTS
- who: Performance Expectancy and colleagues from the (UNIVERSITY) have published the research: Bahan Layout, in the Journal: (JOURNAL)
- what: This study proposes the basic variables of the UTAUT model, namely performance expectancy, effort expectancy, and social in=luence to prove their effect on the purchase intention of the Sayurbox application.
- how: From the research model above the following hypothesis is obtained H1. The Effect of Effort Expectancy on Purchase Intention Based on the results of the hypothesis in this study it shows that the effort expectancy variable has the greatest in=luence on . . .

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