HIGHLIGHTS
- who: Context et al. from the Faculty of Business Economics, University of Hasselt, Hasselt, Belgium have published the Article: Learning from the resourceness blind spot for service innovation at the base of the pyramid, in the Journal: (JOURNAL) of 29/06/2020
- what: This study is concerned with the actions and motivations of consumers in their own service ecosystem because the actions of consumers are determined and constrained by forces in this social system where value cocreation occurs (Dean and Indrianti, 2020; Helkkula et_al, 2018). In this study, consumer practices of resource integration at the . . .
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