HIGHLIGHTS
- who: Liang Shen and collaborators from the School of Public Finance and Taxation, Shandong University of Finance and Economics, Jinan, China have published the research work: Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns, in the Journal: Mathematics 2022, 10, x FOR PEER REVIEW of /2022/
- what: The research of network externalities focused on product pricing in traditional service supply chains and other fields . The authors explore the internal impacts of advertising strategy on network externalities. Currently, the research on network externalities mainly focuses on the traditional offline supply chain . The . . .
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