HIGHLIGHTS
SUMMARY
There is a need to reduce global meat consumption, as the current high levels of meat consumption have major negative effects on animal welfare, the environment and health (Bonnet et_al, 2020; Campbell, 2017; Godfray et_al, 2018; Willett et_al, 2019). Many people recognize the negative effects of meat consumption (Kunst and amp; Hohle, 2016; Loughnan et_al, 2014), and it is therefore not surprising that meat consumption can go hand in hand with feelings of uneasiness as a result of conflicting thoughts, also known as cognitive dissonance (Bastian and amp; Loughnan, 2017; Festinger, 1957; Harmon-Jones . . .
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