HIGHLIGHTS
- What: This study shows the value of original gameplay successful marketing approaches and technological innovations like VR and superior graphics in increasing sales and supporting player retention.
- Who: Game, and Haoying, Yu from the Management School, The University of Sheffield, Sheffield, United Kingdom have published the Article: A Comprehensive Analysis of Game Success: Synergy Between Quality, Brand, and Market, in the Journal: (JOURNAL)
- How: The following chapters are arranged as follows Through a quantitative analysis of the top 100 bestselling games in the world three key aspects of game success are explored 1 . . .
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