HIGHLIGHTS
- who: Muhammad Yousaf from the Center for MediaUniversity of have published the paper: A cross-cultural comparison of ethnocentrism and the intercultural willingness to communicate between two collectivistic cultures, in the Journal: Scientific Reports Scientific Reports
- what: The authors used a cross-sectional design vis-u00e0-vis the survey method to conduct a cross-cultural comparison of ethnocentrism and the intercultural willingness to communicate between Pakistani and Chinese students. This research has some limitations as well.
- how: The models were tested for discriminant and convergent validity via the factor loadings.
- future . . .
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