A multi-perspective lens on web assurance seals: contrasting vendors’ intended and consumers’ perceived effects

HIGHLIGHTS

• who: Julian Löbbers from the Department of Law and Economics, Chair of Information Systems and E‑Services, Technische Universität Darmstadt, Hochschulstr1, Darmstadt, Germany have published the research work: A multi-perspective lens on web assurance seals: contrasting vendors’ intended and consumers’ perceived effects, in the Journal: (JOURNAL)
• what: The research has several theoretical and practical contributions. Third, the authors provide a more nuanced analysis of the effects of web assurance seals on consumers by identifying effects that have been overlooked in previous research (e_g, skepticism or apathy). The study had 60 panelists, a . . .
  

   

  

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