A n n a l e s

HIGHLIGHTS

• who: JEL M and collaborators from the Poznan University of TechnologyFaculty of Engineering and Management , JRychlewskiego St., Poznau0144, Poland have published the paper: A N N A L E S, in the Journal: (JOURNAL)
• what: The aim of the article is to present the results of bibliometric analysis of the developing area of analytical marketing. The specific research objective is to identify publications on analytical marketing in the Web of Science (WoS) in the context of the development of analytical marketing and its impact on corporate governance.
• how: The authors` contributions to analytical . . .
  

   

  

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