A novel approach for send time prediction on email marketing

HIGHLIGHTS

• who: Carolina Araújo et al. from the Faculty of Science and Technology, Fernando Pessoa University, Porto have published the research work: A Novel Approach for Send Time Prediction on Email Marketing, in the Journal: (JOURNAL)
• what: The motivation of this work is to answer these questions and its main objective is to propose a regression model trained on historical data to forecast the ideal time to deliver marketing communications to enhance subscriber open rates and click-through rates. The aim in this phase is to analyze the percentage of null values in each feature . . .
  

   

  

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