HIGHLIGHTS
- who: Macrothink Institute from the School of English for International Business, Guangdong University of Foreign Studies Guangzhou, China have published the paper: A Pragmatic Study of Corporate Apologies for Impression Management: A Case of Chinese Food Industry, in the Journal: (JOURNAL)
- what: The paper provides insights into the understanding of crisis management and corporate communication practice online. The analysis software used in this paper was AntConc 3.4.3, a concordancing tool which was used to quantify the use frequency of apology strategies within the dataset. The aim of the paper was to investigate the . . .
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