HIGHLIGHTS
- What: The study focuses on purchasing intentions for fifth generation (5G) using and colleagues` 1991 model of values which considers five values which are social emotional functional conditional and epistemic The aim of this study is to examine the relationship between and To explore the factors of consumption value functional, conditional, emotional, epistemic, and social value as well as consumer innovativeness which can influence purchase intention within the context of 5G services this study attempts to take this path. This model demonstrates how social, emotional, functional, conditional, and epistemic values simultaneously affect consumer choice behaviour.
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